Not all companies that claim to be "innovative" are following robust processes.
If a company doesn’t innovate it doesn't mean standing still, it means falling behind. So, there is no alternative. However, just launching some innovation or startup activities or putting in place a team to take care of innovation is not the right approach. It would probably be better to save the resources for other tasks. The big challenge is to implement an innovation architecture that can produce valuable results and thus has an impact on the company.
A serious innovation and startup architecture that can make an impact and helps the organisation to better respond to operational needs or market demands is a huge challenge. If you don't want to fail you need to be ready to put enough resources into this project and to fully commit.
Read my latest article in the Mail & Express Review (Spring 2019) at https://www.triangle.eu.com/mer/ (free download of digital version of the entire Mail & Express Review) or download the article here